THE WOW
A 46-storey project in Dubai that combines branded residences, mainland-licensed offices and retail within a single architecture. Residential units include studios and 1–2 bedroom apartments; business offerings include office spaces and street-facing retail. Prices start from $197,275; the payment plan is 60/40 with a 1.5-year post-completion installment.
Strong mixed-use format for living, working and commerce in one complex
THE WOW Tower is located in Wadi Al Safa 5, DubaiLand, combining a residential upper section with an office podium on the first 15 floors. The project is suitable both for owner-occupiers and for buyers seeking an asset in an area with developing infrastructure and a lower entry point. A key advantage of the complex is mainland-licensed office space in the UAE, which provides a more flexible business framework compared to typical free zone solutions. Quick access to Al Ain–Dubai Road, Sheikh Mohammed bin Zayed Road and Emirates Road makes the project convenient for everyday city logistics.
Project photos and video
Striking architecture, public spaces and key areas of the project — in an early visual block so you can immediately grasp the character of the complex.
Project video
The WOW Tower is an atypical format for DLRC: a branded residential complex with mainland-licensed offices and design by Tom Dixon.
Available unit types and price guide
The project includes residential and commercial formats — from studios and two-bedroom apartments to offices and retail.
From the developer
1 bedroom
2 bedroom
Office
Retail
Payment plan
Prices are current as of 13.07.2026.
Information on this page is not a public offer.
Offer structure
Get the project PDF
Leave your contact details, and after submitting the form you will get access to THE WOW materials.
Dubai Land with convenient access to key city routes
The project is located at the intersection of Al Ain–Dubai Road, Sheikh Mohammed bin Zayed Road and Emirates Road, which makes everyday routes around Dubai significantly easier.
The WOW Tower
Wadi Al Safa 5, Dubai Land
Global Village — 5 minutes.
Dubai Silicon Oasis — 10 minutes.
Dubai Creek Harbour — 15 minutes, Downtown Dubai — 25 minutes.
Al Maktoum International Airport — 40 minutes.
An area focused on growth and daily practicality
The project is in Dubai Land — a developing area with a more accessible entry point compared to mature central locations.
What the area offers
According to the project, the location suits those looking for a calm neighborhood near educational infrastructure and with convenient road access. For residential formats this provides a more measured living scenario; for commercial formats it offers clear logistics and access to major highways. It is precisely the combination of a developing area and a mixed-use structure that makes THE WOW interesting both for owner-occupiers and for strategic buyers.
What residents and users of the project receive
Some advantages of the project are revealed in the details: public spaces, residential engineering and floor function distribution.
Sky Club on the 39th floor
A 600 m² space with panoramic city views.
Sky Gym and spa
Facilities include a gym with PENT equipment, a hammam and a sauna.
Family-friendly amenities
The project includes a children's playroom.
Residence fittings
Cucina Otto kitchens with Bosch appliances are included in residential units.
Residential and commercial layout
Lower floors are allocated to offices and commerce, upper floors to residences.
Mainland office jurisdiction
A rare format for Dubailand, expanding possible uses of commercial spaces.
Request details about THE WOW
Leave your contact details and we will contact you about the project, available formats and current purchase terms.
THE WOW, Dubai
Westburry Tower 1-302, Business Bay, Dubai, UAE
Inquiry form
Briefly tell us what you're interested in and we'll get back to you in a convenient format.